What’s your system for organizing all the assets in your business (such as ad images, freebies, copy, video etc.,) and collaborating with your team?

Organization is everything when you are creating and running multiple offers or pieces of content. Without a system, things get messy fast and it becomes harder to delegate. My setup is designed to keep things clear for both me and my team so we always know where to find what we need.

Here is how I organize everything:

• Google Drive is where I keep all written content, including course scripts, marketing copy, workbooks, and planning docs.
• Dropbox is where I store images, videos, designed PDFs, and anything media-based that needs more storage or easy sharing for collaboration.
• Folder structure is the backbone of the system. I create folders for each program or project, then organize by year or launch cycle. Inside each main folder, I create subfolders for things like strategy, assets, email copy, social posts, and deliverables.
• Naming conventions matter. Every file is labeled in a way that clearly tells me what it is, what it belongs to, and when it was created. That way, anyone on my team can step in and quickly understand what they are looking at.
• Consistency across tools. Whether we are in Google Drive or Dropbox, we follow the same folder structure and naming system so nothing feels scattered. This helps when bringing on a new team member or jumping into a fast-moving project.

Simple systems scale well. You do not need a fancy software solution — you just need a clear structure that you and your team can stick to.

If you want to set this up for your own business, check out Your Guide to Organizing and Setting Up a Google Drive Folder System in Welcome, Lesson 3. It will walk you through how to create a structure like the one I use every day.