Getting Started with Audience Building
- If I post new content several times each week, should I email my list about each piece or do a once a week newsletter?
- How many people should I have on my email list before I launch my Workshop Course?
- If someone is already on my email list, do they have to opt-in again to get my lead magnet?
- When creating a lead magnet, is it a good idea to create two and split-test to see which one is generating more leads?
- My email open rates and click-through rates are low. What can I do to increase them?
- How do you manage a business — and more specifically, your email list — with multiple ICAs?
- How do we address "inclusion" in our Workshop Course when we are very specific on an ICA? For example, a course written for moms, but a dad may also find value.
- How do I shift markets to sell to someone who is not already on my email list?