Promoting & Selling Your Workshop
- How do you handle collecting sales tax?
- When should I launch my course? Is there a time of year that is best?
- I have great testimonials from another area of my business — can I use these on my sales page even though the testimonials aren't directly related to the workshop course?
- Should I offer more than one date and time for my Live Workshop Course?
- Should I use paid ads to promote my Live workshop, and if so, where do I start?
- Is having an open/close cart scenario a necessity? Or can this be adapted to always having the cart open?
- Should I offer a payment plan for a lower-priced Live workshop?
- Do you have any examples of how to sell people what they want and then give them what they need?
- How do I price or assign a value to the extras that I offer with my course, such as a Q&A session, VIP Package, or bonuses?
- How do I handle objections from people who say they don’t have time or can’t afford my Live workshop?
- When promoting your Workshop Course, do you stop promoting other things in your business, such as your podcast?
- Does it matter what day of the week I choose to open and close my cart?
- While I create my Workshop Course and get ready to launch, what do you recommend I include on my website if I am moving away from one-on-one consulting, but still have clients?
- What software do you use to change or add promotions to older podcast episodes? Is there a way to automate the process, or do you have to go through and change each one manually?
- How many launches do you recommend doing the first year, and should they all be with the same Workshop Course?
- What’s the best way to get people to show up Live instead of just signing up and watching the replay?
- How do we approach talking to our ICA when the desire, rather than the pain point, is at the forefront?
- What do I do if my Workshop Course solves a problem (or addresses a desire) that is time-sensitive? (For example, if my ICA is a pregnant woman, but I’m not launching until past her due date.)