How long should I wait until I launch the same program again?

A good rule of thumb is to wait at least three months between launches of the same program. This gives you time to deliver an amazing experience, gather feedback, refine your offer, and build momentum for your next round.

If you are planning to launch the same program twice in a year, a helpful rhythm is to aim for once in the winter and once in the fall. For example, you might launch in January or February, then again in September or October. That spacing works well for most industries and gives you a natural window to grow your list, deepen relationships, and warm up your audience in between.

Here is what that time allows you to do:

• Wrap up the delivery of your current cohort with care. You want to make sure your students feel supported all the way through.
• Collect testimonials and insights. These can improve your messaging and boost your credibility for the next round.
• Build or rebuild your interest list. Use free content, lead magnets, or a workshop to attract new subscribers and get them excited for your next launch.
• Make small tweaks to your offer. Based on what worked (and what didn’t), you can update your price point, bonuses, or delivery format to make the next version even better.

Keep in mind that your niche and audience might influence the best timing. Some audiences are more responsive during certain times of year, especially if your topic is seasonal or tied to specific goals.

The key is not to rush. Give yourself enough space to improve and promote with confidence.