Can I reduce my course price or change up my offer the second time I launch?

Yes, you absolutely can. One of the benefits of live launching is that you get to learn, refine, and improve with each round. If your first launch gave you insights about pricing, delivery, or your audience’s needs, you are encouraged to make updates for round two.

Here are a few things to keep in mind when adjusting your price or offer:

• If you lower the price, adjust the offer slightly. This could mean simplifying the bonuses, shortening the access window, or changing how support is delivered. That way, your first group of students still feels great about the value they received.
• Be transparent but strategic. You do not need to explain every change publicly, but you can acknowledge that you are testing new formats or pricing based on feedback. Most people will respect that you are paying attention and improving.
• Protect trust and goodwill. If someone from your first launch reaches out after seeing a lower price, be kind and clear about what has changed. Often, what they received included elements not available in the updated version.
• Your pricing is a tool, not a rule. You are allowed to experiment. You can raise it, lower it, or offer multiple tiers. What matters most is that the price feels aligned with the transformation you are offering and the value you are delivering.

Every launch is an opportunity to make your offer better. Small shifts in price or structure are part of the process. Trust yourself to make decisions that serve both your students and your business.