What do you recommend for a course launch that has not received a successful response?

If your course launch didn’t go as planned, don’t panic — this is an opportunity to gather valuable insights and refine your approach. The best next step is to survey your audience, especially those who have already taken your course or engaged with your content.

Keep your survey short and specific, focusing on understanding what worked, what didn’t, and what could be improved. Some key areas to explore include:

• What motivated them to sign up?
• What hesitations they had before joining?
• What they found most valuable in the course?
• Where they struggled or got stuck?
• What was missing or could have been clearer?
• What would have made their experience even better?

If you suspect that overwhelm was a factor, ask students what challenges prevented them from completing the action steps you have them and where they may have lost momentum. This can reveal whether your content needs to be streamlined, broken into smaller steps, or supported with additional resources.

The goal is to identify where you may have missed the mark and refine your offer to better match what your audience truly needs and wants. With these insights, you can adjust your positioning, clarify your messaging, or even restructure parts of your course to improve the next launch. Remember: Every launch is a learning experience, and each iteration brings you closer to success!