When creating a lead magnet, is it a good idea to create two and split-test to see which one is generating more leads?

If you have the bandwidth to create more than one lead magnet and test them, go right ahead! But if this is your first launch, or your first time creating a freebie, start with creating one that will provide a quick win and attract the type of audience that would also be interested in your course topic.

Remember, you’ll need a lead magnet that is aligned with your course topic so that you’re building  your list with people that will be genuinely interested in enrolling in your Workshop Course when the time comes.