When should I launch my course? Is there a time of year that is best?

The best time to launch your course is as soon as you can. Ideally, aim to get your Workshop Course up and running within about 60 days of starting this program. That timeline helps you stay in motion, build momentum, and apply what you're learning right away.

You do not need to wait for the perfect time of year. While seasons can have a small influence on behavior, waiting often leads to overthinking and delays. The most important thing is to start serving your audience and gaining traction.

Here are a few helpful things to consider based on the time of year:

• January through early February is often a high-energy time when people are motivated to invest in themselves and take action on new goals.
• Spring and fall are both strong launch windows. People tend to be in a routine and ready to commit to something new. These are great times to get attention and engagement.
• Summer can be slower in some markets, especially if your audience is tied to school calendars. But if you position your offer as flexible or self-paced, you can still launch successfully.
• Late November and December can be more challenging due to holiday travel and year-end distractions. That said, if your course helps people plan, reflect, or prepare for the new year, it can still be a great fit.

In the end, there is no single right time. Real growth comes from getting your course out into the world and learning through action. The sooner you launch, the sooner you can gather feedback, make improvements, and grow your confidence as a course creator.

Start where you are, use what you have, and take the next step forward. That is how you build something great.