Is having an open/close cart scenario a necessity? Or can this be adapted to always having the cart open?

Yes, having an open/close cart model is highly recommended for a 1-hour live workshop. A limited enrollment period creates urgency, encouraging more people to sign up before the deadline rather than putting it off. It also ensures that everyone joins at the same time, making it easier to build excitement and maximize attendance for your live session.

Keeping the cart open indefinitely can reduce the sense of urgency and lead to fewer sign-ups. Instead, with an open/close model, you can focus your marketing efforts on a specific enrollment window, making it easier to generate momentum and drive sales. Plus, it allows you to refine your offer, gather feedback, and improve the experience for future launches.