When promoting your Workshop Course, do you stop promoting other things in your business, such as your podcast?

When you are filling up your Workshop Course, you definitely want to stop promoting other things in your business IF they would compete or overlap with the course you’ll be selling.

For example, when I launch my biggest course, Digital Course Academy, I stop actively promoting any other courses I'm offering that might take focus from that launch.

However, if you have a podcast, blog or video show, you will still want to promote those because ideally, you would be using those channels to promote your Workshop Course. Be careful to look at your email schedule for your entire product suite! For example, if we have an email for a new podcast episode on the same day as a Workshop Course registration email, we will move the podcast episode email forward a day or two.