What do I do if my Workshop Course solves a problem (or addresses a desire) that is time-sensitive? (For example, if my ICA is a pregnant woman, but I’m not launching until past her due date.)

The truth is, you might not be able to get your course into the hands of that one, specific student in time (even if they really could benefit from it). However, you can still use their feedback, insights, and recommendations to refine your course. This way, when you do launch, it will be well-crafted and ready to benefit others in similar situations. Focus on gathering as much valuable information as possible from these individuals to ensure your course meets the needs of future students facing the same time-sensitive challenges.

It really is worth it to wait and launch Live, because Live launching allows you to connect and engage with your ICA at a different level. There is something magical about a Live launch — you’re getting real-time feedback directly from the people you’re serving.  Ultimately, Live launching makes you a better marketer.