How do we address "inclusion" in our Workshop Course when we are very specific on an ICA? For example, a course written for moms, but a dad may also find value.

The more specific you can get with your Ideal Customer Avatar (ICA), the more powerful your message becomes. Specificity helps you speak directly to the right people and build trust quickly. But that does not mean you have to exclude others who may still benefit from your course.

It is possible to lead with focus while still practicing inclusion. Here is how to strike that balance:

• Own your core audience. If your course is designed for moms, speak directly to moms. Use examples, stories, and language that reflect their experiences. This is what makes your content resonate on a deeper level.
• Acknowledge others who are tuning in. You can still make space for others without diluting your message. A simple line like, "Even though this course is built with moms in mind, the strategies here can be helpful for any parent," goes a long way in helping others feel seen and welcome.
• Be intentional with your language. If you tend to use "she" when referring to your ICA, that is okay. Just consider mixing in more inclusive phrases now and then, like "your child" instead of "her child" or "parents like you" instead of only "moms like you." You do not need to change everything, just be mindful and flexible when it makes sense.
• Stay true to your mission. Your ICA gives your course direction and clarity, and you should not feel pressure to generalize just to include everyone. Instead, lead with confidence in your chosen focus while creating a tone that welcomes others who want to join.

You can be specific without being exclusive. It is not about pleasing everyone. It is about building a strong connection with your ideal students and letting others self-select into the experience if they see the value.