How can I design my Workshop Course to meet the needs of clients at different levels of experience?

The first step is to put a stake in the ground and choose the audience you most want to serve. It can help to determine the low-hanging fruit. What experience level is the largest portion of your audience?

Define what participants should be able to accomplish by the end of the workshop. If you have a mix of experience levels, focus on outcomes that provide value to everyone while allowing room for more advanced participants to deepen their understanding.

Consider providing supplementary materials, such as a beginner’s quick-start guide and an advanced strategy checklist. This allows participants to engage with content at their own pace.