What do you do when you get mixed responses from your ICA during your validation process?

It’s completely normal to receive mixed feedback from your ICA during validation. Instead of searching for one clear answer, focus on spotting patterns and recurring themes in what your audience is saying.

Use your social media engagement and AI-driven insights to gather feedback. Pay attention to how your audience interacts with your content — look at comments, DMs, poll responses, and engagement trends. AI tools can help analyze these interactions, summarize common pain points, and refine your messaging based on data.

Also, don’t forget the deep research you’ve already done to define your niche, ICA, and lead magnet. The insights from that process can help guide your workshop topic. If responses seem mixed, revisit what you learned in Module 1—this foundation work is key to ensuring you're on the right track.

To gain more clarity, ask yourself:

• What am I best equipped to teach based on my experience and past results?
• What struggles or challenges does my ICA mention most often?
• How does my lead magnet align with what they need most?

By reflecting on these questions and using the validation strategies provided, you’ll gain the clarity you need to confidently move forward.