Should I use paid ads to promote my Live workshop, and if so, where do I start?

You do not need paid ads to have a successful Live workshop. Many creators launch their first offers using only organic marketing like email, social media, and partnerships. In fact, focusing on organic strategies first helps you learn what works and connect more personally with your audience.

That said, ads can be helpful when used intentionally and with a clear plan. If you have the budget and want to expand your reach, here is how to approach it:

• Start small. Begin with a low daily budget and test simple ad campaigns on platforms like Facebook or Instagram. Use your existing messaging, such as your lead magnet or workshop registration page.
• Target your ICA. Make sure your ad copy and visuals speak directly to your ideal customer. Use interests, behaviors, or lookalike audiences to refine your targeting.
• Test and adjust. Monitor your results closely. Look at cost per lead, click-through rates, and signups. Tweak your headlines, images, and audience settings based on what performs best.
• Use ads to support, not replace, your organic strategy. Ads can amplify what is already working, but they are not a shortcut to connection. Keep posting, emailing, and showing up authentically even if you are running ads.

The most important thing is to stay focused on your goal: getting the right people into your workshop. Ads are one of many tools that can help, but they are not required to get results.